Tuesday, March 13, 2007

For sale: 3.5 billion condoms - A news story about India's condom vending machines


img.alibaba.com

I am not particularly impressed by the marketing strategy (see pictured vending machine above), but I am most impressed by the scale of ongoing HIV prevention strategies in India.

Check out the following story (as summarized by me), posted on www.medicalnewstoday.com.

"India To Increase Condom Vending Machines Fivefold As Part Of HIV Prevention Campaign"

India's National AIDS Control Organization plans to increase the number of condom vending machines in the country by fivefold, effectively raising the number of condom distribution outlets from 600,000 to three million and raising the number of distributed condoms from 1.6 billion to 3.5 billion over the next three years.

Wow.

See unabridged story for more.

1 Comments:

At 7:46 AM, Anonymous Rafi said...

It’s a good article the strategy is more useful to people. The business of strategy is more chance through the strategy. If you are interesting visit the site marketing strategy

 

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